Linear video is probably the most commonly used (and abused) of all training technologies. Most people have experience of using video as a training tool, as well as being on the receiving end of a training session that featured video cameras and the dreaded role play. Suffice to say, it can be a very powerful medium, particularly when you want to influence attitudes and emotions, as well as bringing the dramatic effect of real life into the training room. Handled properly, the recording of participants (role play, simulations, etc) can be an extremely effective way of getting people to see themselves as others see them. Video is a very flexible medium in that material can be viewed during a training session within the workplace, or taken home for reviewing when the learner chooses. It is also flexible in what it can do-sometimes providing background information, sometimes an emotional message and sometimes a supplement to other material such as print. There is a huge variety of training material available on video, at all prices, for purchase or hire and covering just about every topic imaginable. If what you want is not available off-the-shelf, the cost of making your own video has fallen dramatically over the last few years. It can be a powerful learning experience to go through the process of commissioning and producing your own title. The advent of BBC Select has brought another dimension to the broadcasting medium, namely that of paying by subscription for programmes shown off-peak, for recording, in order to be viewed at the convenience of the organisation or learner. Video has some detractions: It is a poor medium for conveying facts and figures, though graphical representation comes over well, as does argument and theory. It can be hard to integrate with other customised print materials. It can date and, if it is a commercial package may superficially match your needs but may not quite deliver the content in the way you want, or how your audience would like. It also is a passive medium-and very addictive! Once the learners are in viewing mode, it can be hard to break them out of it. If the training need is to do more than convey a general message, or raise awareness, it is often best to use the video in short bursts, with suitable supporting activities. The learners appreciate the stimulus and change of media, but do not get too comfortable or mesmerised by the screen. Many companies use video with some other media as a form of interactive video-the other media telling the user when to switch to video etc. This can be a very cost-effective solution to supplying flexible training, particularly when it is on a single or small-group basis. SummaryVideo remains a key part of many training solutions due to its flexibility and its cost effectiveness. IV and now multimedia delivered on CD formats provide an extra range of choice, but VHS as a delivery platform will be around for a good while yet, as interaction can take place around the technology as much as within it. Decisions concerning production facilities (VHS, U-Matic or Betacam) have to be examined carefully, as there are now a preponderance of systems on the market, at all prices; and at the middle to top end of the range digital production and editing on PCs or Macs is now a real alternative. Strengths and Weaknesses of Video
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Applications of Video
The finance directorate of the
NHS used a 20-minute video to set out their strategy
for change. The video on core values enables the
staff to see and hear a consistent message and local
management can run sessions for their teams using
supplementary materials.
CASE STUDY 3
A large confectionery manufacturer
has instigated a process of improvement which involves
increasing the level of communication with staff.
Facing major changes in the supply of materials
to production sites in Europe, they required a means
to convey this message and its implications to all
staff.
CASE STUDY 4
Video provides an essential
component of the training for new recruits to a
leading security company. Realistic scenarios are
portrayed to bring home the security message and
to provide topics for discussion as well as information
on the company rules and procedures.
CASE STUDY 5 |
STRENGTHS
- Video is relatively cheap, particularly when it can be used for large audiences or over a period of time. The hardware is readily available.
- Video is flexible and easy to use in a training context and reasonably easy to edit.
- Video is good at persuasion or appealing to the emotions and therefore good at stimulating debate.
- Video tape is cheap to copy and to disseminate.
- Video requires a low level of technical skill to set up and use.
WEAKNESSES
- Video is non-interactive and encourages a passive viewing style.
- Video quality on broadcast TV has led to a high level of viewer expectations.
- High level of production costs for top quality.
- High rental costs and generic titles not exactly suited to your needs.
- Programme material can date.
- Video is not suitable for delivering complex data or certain skills, unless used with other media such as print.
HINTS AND
TIPS
- Always preview.
- Use chunks of video to augment your sessions rather than allowing the video to drive the session.
- Wind the video to the appropriate section before you start the training session.
- Acclimatise yourself with the video recorder and any remote control.
- Time the segments or check the number indicator.
- Check for accents, or material that your group might find offensive or would detract attention from the learning points.
- Warn your audience in advance that you will play a section then stop the tape. Ask them to took out for certain key points.
- If producing your own video, the main tips are:
- write a script
- use a tripod
- be aware of lighting and sound (use an external microphone)
- keep it short and simple.
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