Fostering understanding of Bank operations and delivering
on its commitments under the revised Disclosure Policy
are the main goals of the Mozambique Disclosure
Pilot Activity. The World Bank supports Mozambique's
program for broad-based, poverty-reducing growth by
maintaining a comprehensive policy dialogue with the
government, diversified lending portfolio, and aid coordination
activities. There are currently 14 active IDA projects
in Mozambique, representing a total commitment of almost
$750 million. But the reality in the field brings challenges
to the implementation of an effective dissemination
strategy these projects are scattered around the country
and the World Bank's office in Maputo is at the very
Southern point of a long country, limiting its outreach
capability.
In this vast country with limited infrastructure,
dissemination can be best achieved through existing
public institutions (school and public libraries), mass
media, the Internet and interpersonal forms of communication.
The pilot proposes the formulation and adoption of an
effective outreach strategy, including training of local
staff, communications audit and audience survey, and
enhanced support of the Country Assistance Strategy
consultation process.
A Maputo-based public information officer will be
recruited within the scope of the pilot and trained
in Bank Operations, regional communications strategic
approaches, and the new disclosure policy. The public
information officer will then lead the communications
audit, carried out to determine what information-sharing
channels exist in the country, audiences to be targeted,
and Bank literature available for dissemination to local
audiences. As part of the communications audit, an audience
survey will gather information on knowledge about the
World Bank and the projects the institution supports,
allowing the measurement of information demands within
different groups - general public (mass media), universities,
government, nongovernmental organizations - and to develop
an appropriate strategy for meeting such demand. The
public information officer will also play an important
role in identifying the government's position on disclosure
and forge partnerships where and when necessary with
officials in government, civil society and the country-based
donor community for the implementation of the revised
disclosure policy procedures.
For the consultation process related to the Country
Assistance Strategy, the pilot will support a program
of information packaging and delivery, involving the
translation of critical documents. The need to build
local capacity for translating Bank documents may have
to be accomplished as part of this task.
|